Monday, 19 January 2015

Weekly NDM

Google searches for a way to avoid Microsoft’s fate

This article is about how Google has recently had a dip in the search engines market share making it their lowest share since 2008. Analysts have studied whether or not this is just a blip and if Google could be on path that Microsoft had found themselves on.

  • Google’s market share dropped to 75.2%, compared with 79.3% a year earlier. 
  •  its share of the European search market ranges between 90% and 96%
  • makes its (colossal) revenues from search-driven advertising. (Advertising provided $51bn of the company’s $56bn revenues last year.)
This article is interesting as it shows a sudden blip in one of the largest media institutions in the world and how Google are trying not to follow the path of ~Microsoft.  

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