This article is about how social media also contributes towards charity fundraising and has revolutionised the way charities receive money.
- In August, the #icebucketchallenge – where, you guessed it, people threw buckets of ice and water over themselves all in the name of charity – raised £7m for MNDAssociation.
- In 2014, social media changed the way that charities fundraise. In March, the#nomakeupselfie campaign emerged and raised £8m for Cancer Research UK in six days.
- The big craze for 2015 will be the #bellfie. The concept will really chime with the public, who will take selfies of themselves next to any kind of bell, be it doorbells, hand-held bells or even bluebells. This will signify ‘ringing the changes’ in their chosen campaign. The craze will kick off in London on New Year’s Eve with a record number of selfies taken with Big Ben (the #belfryselfie).
It also shows what could come and peoples different ideas to start up new charities that could take off in 2015.
http://www.theguardian.com/voluntary-sector-network/2015/jan/01/charity-social-media-phenomenon-2015
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