This article is about how YouTube is expanding and is now aiming to provide videos for kids as they are now more than ever able to access technology with ease due to new/digital media devices such as tablets. It shows how Google, YouTube's parent company has purchased a kids app developing company.
- Google has bought children’s apps developer Launchpad Toys for an undisclosed amount, in a deal that may well be related to its plans to launch a new version of YouTube aimed at kids.
- “We’re proud to announce that our little toy company is pairing up with a great big team of tinkerers to empower GAJILLIONS of playful storytellers around the world,” explained Launchpad Toys.
- “Launchpad Toys is joining Google to create even more amazing creativity tools for kids. Today, we’ve made our digital toys and tools free to creative kids everywhere. Tomorrow... well, we can’t wait to share.”
- TeleStory – seems much more relevant to Google deciding to buy the company. Released in October 2014, it encourages children to “write, direct, and star in your own TV show” by choosing a theme, writing a script and then filming themselves performing.
- ToonTube was essentially a mini-YouTube where all the videos were created by children, with Launchpad Toys also providing the tool – TeleStory – used to make those videos. Google buying the company is a big hint at its ambitions to do more with children’s videos on YouTube.
- Some of the most popular channels on YouTube are already aimed at children. Toy-unboxing channel DC Toys Collector and Minecraft gamer Stampy were its second and fourth most popular channels in 2014 with 3.3bn and 2.2bn views respectively.
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