This article is about how the newspaper institution Daily Mail's online webiste Mail Online has had a growth in revenue by 41% this year. It also discusses how the Metro have combined with Wowcher, a daily deals business to gain revenue.
- Mail Online grew revenues by more than 40% to £62m in 2014.
- The Daily Mail and Mail on Sunday reported a 5% decline in total revenue to £536m. Print advertising revenues fell 5% while circulation revenues dropped 4%.
- Total ad revenues across the Mail businesses hit £252m, a 4% year-on-year increase (£9m). Within this, Mail Online grew ad revenues by 46%.
- The company said the Mail Online’s revenue growth of £19m year-on-year outstripped the £10m decline in print advertising revenues.
- Overall operating profit at the Mail businesses grew 13% to £71m. Daily commuter freesheet Metro’s revenues fell 3% to £75m.
- Profits for Metro are combined with daily deals business Wowcher, which saw revenues grow 73% to £24m, which fuelled a 92% surge to £14m.
This article is interesting as it shows how Daily Mail have successfully transitioned to using the internet to present their news articles via their website. Also, it portrays that the only way for newspaper institution to survive is to combine with new/digital media institutions, or to move over to presenting news online. this article shows that a paywall isn't needed to present news as Mail Online have successfully presented news online with online advertising as a source of funding.
http://www.theguardian.com/media/2014/nov/26/mail-online-revenues-grow
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