Learner Response

Essay Question:
Developments in new/digital media mean that audiences can now have access to a greater variety of views. To what extent are audiences empowered by these developments?


Marks: 36/48
Grade: B+

WWW:
Very good argument presented on both sides of the debate.

EBI:
Focus on media texts (not online shopping) and provide specific examples of audience/UGC texts.

Learner Response:
An example of where the audiences are empowered by the media, is social network sites such as Twitter and Facebook. In the past it has been used to generate and produce content that can help produce or even advertise events. One of the most successful content that was created was in February 2012 where Nissan, the car manufacturer invited its fans to help create the worlds first crowd sourced car. The audience visited Nissan's Facebook page to vote on how to create the new car. A quote from the vice president for Nissan North America said  "..we though it'd be interesting to harness the power of social media to reach out to Z enthusiasts..".