Friday, 19 September 2014

Essay Plan

Things to write about:

Twitter

  • Allows audiences freedom of speech
  • Claims they are the digital news for people
Websites/Blogs
  • User Generated content
  • Created by audiences
YouTube
  • Allows people to form opinions and publish thoughts online.
  • Two-step flow model - opinion formers
Paretos Law
  • Media is still owned by by institutions e.g. Google owns YouTube
Digital Divide 
  • Countries may not have access to internet
Allowed for 2011 revolution 
Breakthrough for countries

Young and Rubican Psychographics

Dependency Theory

Andrew Keen 
  • Internet is killing our culture
Traditional Media
  • Passive consumers - Hypodermic Needle theory
  • Active Producers - User Generated Content

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