- Allows audiences freedom of speech
- Claims they are the digital news for people
Websites/Blogs
- User Generated content
- Created by audiences
YouTube
- Allows people to form opinions and publish thoughts online.
- Two-step flow model - opinion formers
Paretos Law
- Media is still owned by by institutions e.g. Google owns YouTube
Digital Divide
- Countries may not have access to internet
Allowed for 2011 revolution
Breakthrough for countries
Young and Rubican Psychographics
Dependency Theory
Andrew Keen
- Internet is killing our culture
Traditional Media
- Passive consumers - Hypodermic Needle theory
- Active Producers - User Generated Content
No comments:
Post a Comment