This article is about how the world's third largest smartphone manufacturer, also dubbed as China's 'Apple', is coming to Europe, however they will only be selling their accessories such as their Miband fitness tracker.
- Chinese smartphone manufacturer Xiaomi is taking its first step into Europe by opening an online store this year, the company has announced.
- The five-year-old company – dubbed “China’s Apple” – recently became the third largest smartphone manufacturer despite only selling its phones in China. In Europe it will start selling its Mi Band fitness tracker, headphones and battery packs, but not its eagerly anticipated smartphones.
- If Xiaomi begin selling smartphones such as its well-received Mi Note 4 phablet in the US and Europe, the company would be likely to face legal challenges over patent infringement.
- “It’s going to be a different Mi.com experience from what we have in our markets in Asia, because we’re not selling phones,” Xiaomi’s global vice president and former Google Android executive Hugo Barra told the Mobile World Congress in Barcelona, adding that the firm planned to sell items including fitness trackers, headphones and power banks.
- The European store will follow Xiaomi’s similar moves in the US, which marked the company’s first step into western markets. Xiaomi has faced challenges expanding beyond China, after an unsuccessful effort to launch in India where it has faced issues around patent infringement.
- The company recently launched a range of new smartphones and phablets that target the market leaders, Apple and Samsung. Chief executive Lei Jun announced that the company had won various patents across its smartphone technology and that it had raised $1.1bn in venture capital, valuing the company at $45bn.
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