Weekly NDM

The Sun slips below 2m daily sale for the first time in 43 years

This article is about how The Sun, has had a drop in sales taking it to under 2m sales in october for the first time in 43 years, in 1971. It also discusses how well or poor other newspapers are doing.

• The Sun slipped below the 2m sales mark in October, with an average daily sale of 1,978,324 copies. 
• The Sun remains the largest-selling daily by a good margin - some 318,000 ahead of the Daily Mail and a whopping (not Wapping nowadays) 1,040,000 ahead of the Daily Mirror.
• Average decline among the five popular daily titles of 44.6% and 49.% for the four "broadsheet" titles since october 2000.
• One oddity, incidentally, was the Daily Star, which stood out as having lost fewer copies (down just 16.2%) in that period. And, since you are bound to ask, the worst performer was the Independent, down 74.9%. (The Guardian fell by 49.3%).

This article is interesting as it shows what an effect new and digital media has had on traditional media and that the age of newspapers are coming to an end with the continuous downfall in sales of print newspapers, which is evident in the article and sales statistics.